Empowering Real Estate Through Shared Mobility: Insights from Jana Neumann at Mobility 46

Jana Neumann, COO of Wunder Mobility, took center stage at the recent Mobility 46 event on the 10th of October, 2024, captivating attendees with her keynote speech and panel discussion titled "Taking Charge: Strategies for Fast-Tracking E-Mobility." In her talks, she emphasized how shared mobility is not just a trend but a crucial component in reshaping urban living and enhancing real estate value. By highlighting the integration of shared mobility solutions into urban planning, Jana advocates for a future where transportation and living spaces work in harmony to create more sustainable and vibrant cities.

The connection between shared mobility and real estate

In her discussions, Jana underscored the transformative potential of shared mobility for real estate development. She noted that "one shared car can replace up to 15 privately owned vehicles," freeing up urban space for more livable areas. This shift not only addresses parking shortages but also allows property owners to enhance their buildings' appeal. With the ability to offer convenient transportation options, real estate developers can attract and retain tenants, reducing parking requirements and maximizing property value. As Jana explained, incorporating shared mobility services can significantly increase a property's desirability, allowing owners to command higher rents while fostering a sense of community among residents.

Lessons learned from shared mobility operators

Jana also tackled the challenges faced by shared mobility operators, sharing insights drawn from her experiences in the industry. She stated, "A big issue has been the lack of focus. Many operators, fueled by substantial funding, experimented with multiple business models without fully refining one." By using Green Mobility in Denmark as a successful case study, she illustrated how profitability can be achieved by honing in on a single model—such as free-floating car sharing—before branching out into subscription models and scaling operations. For Jana, the key to sustainable growth lies in building a robust foundation before diversifying into additional offerings.

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Real-world success stories

The impact of shared mobility on real estate is evident in various projects supported by Wunder Mobility. For instance, partnerships with property developers have resulted in innovative solutions like integrated fleets of electric vehicles within residential buildings. Such initiatives not only provide residents with accessible transportation but also contribute to a greener urban environment. Jana showcased success stories such as GoToGlobal, which has driven significant change by embedding shared fleets into housing developments, thus making mobility a valuable perk for tenants.

A collaborative future

As Jana concluded her presentation, she emphasized the importance of collaboration among stakeholders in the real estate and mobility sectors. “Maximize your impact by close collaboration with the city, infrastructure developers, and authorities,” she urged, calling for a collective effort to fulfill the fundamental needs of urban residents while leveraging innovative technology.

Incorporating shared mobility into urban planning presents a powerful opportunity to not only enhance real estate value but also to create more livable cities. As we look to the future, Jana Neumann's insights at Mobility 46 serve as a compelling reminder of the integral role that shared mobility can play in shaping sustainable urban environments. For more insights on this transformative relationship, stay tuned for upcoming discussions and initiatives from Wunder Mobility.

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