The Story behind the Wunder Mobility & goUrban merger

In this insightful blog post, we at Wunder Mobility are excited to share a conversation between our Founder & CEO, Gunnar Froh, and our newly appointed Co-CEO, Bojan Jukic. Following the recent merger with goUrban, Gunnar and Bojan delved into the evolution of their respective companies and the synergies that prompted this significant collaboration.

From the early days of moped sharing to the development of cutting-edge SaaS solutions for mobility operators, they reflected on their unique journeys and the challenges faced within the shared mobility industry. This interview highlights how their combined expertise is empowering operators to compete more effectively and navigate the complexities of today’s market.

Discover how this transformative partnership is shaping the future of urban mobility and driving innovation at Wunder Mobility. Read on to gain valuable insights into the direction we’re headed and the exciting developments on the horizon.

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The evolution of Wunder Mobility & goUrban 

Gunnar Froh, Founder & CEO, Wunder Mobility
All right. Welcome back to the Wunder Mobility Podcast. Today, we have a special guest and my new co-CEO at Wunder Mobility, Bojan. Welcome, Bojan!

Bojan Jukic, Co-CEO, Wunder Mobility
Thank you! Great to be here.

Gunnar Froh, Founder & CEO, Wunder Mobility
A few weeks ago, Bojan and I signed the official merger of Wunder Mobility and goUrban. It’s been a dream come true for me because, on paper, the synergies between the two companies were obvious. But over the last few weeks, we’ve seen it come to life. We've had clients and prospects thrilled about what's emerging from these two platforms.

Before we dive deeper, Bojan, could you share a bit about your background and how you got started in the industry?

Bojan Jukic, Co-CEO, Wunder Mobility
Absolutely! We actually started eight years ago, in 2016, in Vienna as a moped-sharing operator. At the same time, companies like EMI and others were starting up as well. We were among the first to put electric mopeds on the streets, but it was quite different back then. We had to buy commercial scooters—there were no sharing-ready scooters—so we reverse-engineered the systems with a partner, integrated IoT, and made them sharing-ready.

This experience completely changed my perspective on the industry. I was swapping batteries at midnight and dealing with customer acquisition, retention, and fleet management firsthand. It was a steep learning curve but also incredibly exciting.

In 2019, we shifted to developing our own software, which evolved into a SaaS platform. Competing in this space has been fascinating, especially since we were close geographically and in target markets to Wunder. We’ve experienced hyper-growth, stabilization, and now profitability optimization, which has shaped us both personally and professionally.

Gunnar Froh, Founder & CEO, Wunder Mobility
I can relate to that. I’ve been through similar experiences, and it's amazing to see how both companies have evolved—Wunder as a software provider and goUrban as a fast-growing operator with innovative solutions. When we started talking about merging, it became clear that, as an industry, we’re resource-constrained. But by joining forces, we’re pooling our talents and resources to build something greater together.

Let’s talk about what this partnership means for us moving forward. What are your thoughts?

Bojan Jukic, Co-CEO, Wunder Mobility
It was immediately clear to me that merging would unlock so much potential. We’ve been focused on building a stable foundation and competitive feature sets, but it was challenging to work with operators who compete with giants like Lime or Bird. After talking with you, it became obvious that by combining our strengths, we could develop software that can help smaller operators compete on the same level. Together, we have the resources to innovate faster and more efficiently, which is critical as the market focuses on profitability and efficiency.

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The state of the industry

Gunnar Froh, Founder & CEO, Wunder Mobility
Right. The industry is constantly evolving, and the tech investment required seems endless. We're now in a position where operators using our platform will have access to innovations that even bigger players like Lime or Bolt don’t have yet. In the past few weeks, we’ve had great conversations with both internal teams and external clients. What kind of feedback are you hearing from the market?

Bojan Jukic, Co-CEO, Wunder Mobility
The feedback has been overwhelmingly positive. Operators are under pressure to deliver and stay ahead of their competition. They see us as a key part of their strategy to innovate and become more efficient. One major point is that our combined knowledge and resources allow us to recommend optimal configurations for user flows, retention strategies, and other key metrics. We can now give concrete advice on how to maximize customer lifetime value and generate more revenue per user, which is invaluable for our clients.

Gunnar Froh, Founder & CEO, Wunder Mobility
That’s something we’ve seen too—clients are realizing we can help them not just with software but also with strategic advice on improving their business performance. Over the last 12-18 months, we’ve shifted to having deeper relationships with clients, focusing more on metrics like profitability and efficiency. Since our merger, clients are amazed at how quickly we can bring solutions to the table. It’s not just brainstorming anymore—these innovations are already in development and will be available to them soon.

Bojan Jukic, Co-CEO, Wunder Mobility
Exactly. The most exciting part is that we’re now working with more mature operators who are focused on fine-tuning their operations. The first 80% of growth and optimization comes relatively fast, but the last 20%—that’s the difference between being profitable or not. Now, we can really drill down into those final optimizations, like reducing customer acquisition costs and increasing lifetime value. We’ve gathered so much experience over the years, and now, with our combined resources, we can go even deeper.

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Product value and concrete examples

Gunnar Froh, Founder & CEO, Wunder Mobility
Maybe we should give a few concrete examples. When we talk about increasing customer lifetime value, what does that look like in practice for shared mobility?

Bojan Jukic, Co-CEO, Wunder Mobility
One great example is dynamic pricing and retention campaigns. When a customer signs up and starts using your platform, there’s an initial loyalty. But if they have a bad experience or can’t find a vehicle, they might switch to a competitor. You need to bring them back quickly. For example, if a user rents a scooter and leaves it in a certain area, you could push a voucher offering them 50% off their next ride within seven days. This creates a habit, where they start using your platform regularly instead of the competition.

These are not small tweaks; they can lead to a 5-7% revenue increase in a city, which is significant.

Gunnar Froh, Founder & CEO, Wunder Mobility
Exactly. And that’s not just theoretical—this kind of dynamic pricing and retention strategy is something we’ll be offering soon, with operators gaining access to it by the end of the year.

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Industry outlook & future trends

Gunnar Froh, Founder & CEO, Wunder Mobility
Let’s also take a moment to talk about the bigger picture. The shared mobility industry is still small, with PWC predicting that only 2% of trips in Europe will be on shared vehicles by 2030. But it’s growing, and platforms like Fluctuo show that we’re approaching around 800,000 shared vehicles in Europe. So, where do you think the industry stands now, especially in terms of operator health and profitability?

Bojan Jukic, Co-CEO, Wunder Mobility
I think the industry is maturing in two key ways. First, operators are expanding their markets by introducing new use cases, like adding cars to bike or scooter fleets. Second, and perhaps more importantly, we're seeing a shift towards debt financing. Banks are now willing to provide asset financing for vehicles, which changes the game. It’s no longer about relying solely on risky venture capital. This shift shows that the industry is becoming more stable and service-oriented, much like the rental car industry.

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As the conversation between Gunnar Froh and Bojan Jukic unfolds, they delve deeper into the implications of their merger, exploring how it positions Wunder Mobility and goUrban to redefine the shared mobility landscape. For an in-depth look at their discussion on the future of urban transportation and the innovative solutions on the horizon, tune in to the full episode. 

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Discover how their combined expertise is set to empower mobility operators and elevate the industry as a whole. Don't miss out on this compelling dialogue that uncovers the story behind the merger!

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