How Forest scaled their shared mobility business

Human Forest cover image of a blue London bridge with traffic and people walking on a blue and half cloudy day.

The details

After a successful trial period, Forest launched its fleet of sharing-ready e-bikes in London in September 2021. The company was founded by former Cabify lead Agustin Guilisasti. Fun, active and sustainable, it is the first micromobility company to develop an innovative business model with a digital platform connecting users and partners in the city of London.

Forest's vision is to create a cleaner, healthier and happier world - one pedal at a time.

100%Electric vehicle fleet

14k+e-Bikes

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How Forest used Wunder Mobility’s one-stop-shop solution to launch in London

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Human Forest e-book in desktop, mobile device and tablet formats with blue bike renders.
HumanForest customers hero carousel image featuring happy caucasian people standing together wearing helmets while riding ebikes.
HumanForest hom page testimonial tab image of Augustin standing and holding an okai green human forest ebike, with a brickwall building background.
HumanForest customer card image featuring a caucasian man riding an okai e-bike with a helmet on, during a green day in London.
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The best thing about this is that we have time to focus on what we do best, which is operating and growing our fleet. We can’t know everything about all these topics, so we can trust Wunder as the expert on these and we can focus on what we know how to do. In the end, it’s a win-win situation.

Agustin Guilisasti
Founder and CEO, Forest

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