Pedaling to Success: How Forest scaled to 14,000+ eBikes in London

The details

In 2021, Forests e-bike saga began on Londons bustling streets with a fleet of 800 e-bikes. Since then, the company co-founded by Agustin Guilisasti and Michael Stewart has become a major player, expanding its reach borough by borough and now boasting over 14,000 e-bikes. Their unique gamification strategy, coupled with a focus on building a loyal customer base with every ride, has fuelled their remarkable growth.